We’ve created a glossary of web design/development terms to help explain what they are all about.


Booking Integration

An online reservation/booking system will let you accept bookings for your services online. Booking systems are commonly used on the websites of airlines, car rental companies, tour operators and hotels.

Conversion Optimisation

Conversion optimisation, or conversion rate optimisation (CRO) is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers.

Content Management System

A content management system, or CMS, is a web application designed to make it easy for non-technical users to add, edit and manage a website.


The different areas of web design include web graphic design; interface design; authoring; user experience design; and search engine optimisation.


Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, and social network services. It usually refers to the main non-design aspects of building web sites: writing markup and coding.


Electronic commerce, commonly known as E-commerce or eCommerce, is trading in products or services conducted via computer networks such as the Internet.

Image Editing

Image editing encompasses the processes of altering images, whether they be digital photographs, traditional photochemical photographs, or illustrations.

Image Metadata Database

Digital photo files can have metadata that will show who owns it, copyright and contact information, what camera created the file, along with exposure information and descriptive information such as keywords about the photo. That information can be extracted and added to a database.

Payment Gateway Integration

A payment gateway is a computer server dedicated to securely linking websites and banks so that online credit card transactions can complete in real-time.

Software Quality Assurance

Abbreviated as SQA, and also called software assurance, it is a process of checking software is free from vulnerabilities, either intentionally designed into the software or inserted at anytime during its life-cycle, and that the software functions in the intended way.

Responsive Design

Responsive web design (RWD) is a web design approach for crafting sites to give an ideal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).

SMS Gateway Integration

An SMS gateway allows a computer to send or receive Short Message Service (SMS) transmissions to or from a telecommunications network. Integration involves sending and receiving from the gateway.


Software testing is an investigation conducted to give stakeholders information about the quality of the product or service being tested.

Website Optimisation

Web performance optimisation, WPO, or website optimisation is the field of knowledge about increasing the speed in which web pages are downloaded and displayed on the user’s web browser.

Website Hosting

The activity or business of providing storage space and access for websites.